October for many means the start of the fall and the holiday season to come. Down here in the Valley, you don’t see a lot of the fall festivals that you might see in other places of the world. That is, if you’re not looking hard enough.

That’s right, would you believe that right under your nose here in McAllen, you could find an Oktoberfest festival? It’s true; the annual beer and bratwurst party born in Germany and brought to you in McAllen will take over the IMAS museum on October 29th beginning at 6 PM.

The festival, hosted by the McAllen South Rotary Club, will bring the best of Munich to the Rio Grande Valley with proceeds going to local charities. Among the goods at the festival will be bratwurst and plenty of other foods, beer, live music, a costume contest and, of course, even more beer! Tickets are $60 if purchased in advance and $70 at the door, and include all of the beer and food you want.

Bringing the Best to McAllen

Since 1998, the McAllen South Rotary Club has put on the annual Oktoberfest party as both a tribute to the unique German festival and as a fun way to raise money for local charities. The party brings the best of the Bavarian festival to McAllen and gives it a subtle South Texas twist that is guaranteed to be a good time for all attendees.

This year’s event will be held at the iconic International Museum of Art & Science in the heart of McAllen. Attendees will be encouraged to dress up in their best German lederhosen for a chance to win the $500 costume contest at the end of the night.

See You There!

Doors will open at 6 PM and the party will roll on until 11 PM. Again, there will be free food, music and, of course, plenty of beer on tap! To learn more about the event and where you can buy tickets, check out the official website for more info.