Brownsville Presents 78th Annual Charro Days

To enjoy the vibrant culture and rich history of the local region, look no further than Brownsville’s own Charro Days Fiesta. Now in its 77th year, Charro Days is the ultimate celebration of the diverse and colorful heritage that is unique to the Rio Grande Valley. Bring your friends and family along to join the celebration as Charro Days finishes off their schedule of exciting activities and mini-events.

This week, come enjoy the Charro Days Carnival 20th Century Rides with a World’s Fair Midway featuring over 40 rides and attractions. There’s something for everyone in this fun-filled carnival! Don’t forget about the Charro Days parades. On Friday, February 27th at 7:00 PM, watch the Illuminated Parade or stay tuned for the Grand International Parade happening on Saturday, February 28th at 1:00 PM.

There’s so much more happening at this year’s Charro Days Fiesta. Check out the festival’s full list of scheduled events here. Regular wristband pricing will be $25.00 and admission to the carnival is $1.00. For more information, call (956) 542-4245.

For a behind-the-scenes look into Charro Day and the history of the event, check out these videos here.

The History of Charro Days

It was during the Great Depression in 1937 that Charro Days came to be. In an effort to uplift the gloomy community and stagnant economy that seemed to permeate in Brownsville, local business leaders gathered and planned. Just one year later, the city came together for the very first Charro Days, a festival to celebrate the unique and rich cultural heritage of the region.

Brownsville residents and visitors dressed in the traditional costumes of Mexico and honored the heroes of their borderlands, the Mexican cowboys, or “charros”. Back then, horse-drawn, hand-made floats were shown along Brownsville’s downtown area with marching bands from Mexico and soldiers from Fort Brown. Children from local schools dressed as churros and chinas, all to commemorate our region’s culture. There were balls, block parties and firework shows hosted to contribute to the lively celebration of Charro Days.

Over the years, a variety of events have been added to the festival, like the Mr. Amigo Association, which was added in 1967 to honor a Mexican citizen who contributes to friendly bi-national relations. In 1986, Sombrero Festival was introduced as a three-day Washington Park street party with popular rock, country and Tejano performers.

Today, the spirit of cultural celebration is still the highlight of Charro Days. The festival is launched every year with a friendship ceremony between Brownsville’s sister city across the border, Matamoros. The mayors of each city meet to mark the official beginning of the festival, and so begins the celebration.